Necker - Faust

The Faust Necker Opens Up Conversations

Project Challenge

The client came to us with a wine program for Flemings to promote their new wine called The Pact for a nationwide Valentine's Day promotion. The client, along with partner Fleming's Steakhouse, aimed to create a necker that contain information highlighting the new label and also be considered a keepsake for the consumer. The information printed on the necker served as a way to communicate to the direct consumer to register their bottle number online and write about their wine experience and tasting notes after enjoying their limited edition bottle of Pact, by Faust

Objective

To translate the look and feel of the Pact label into an upscale and unique necker that also serves up a keepsake.

How it was done

Incorporated the brand elements in both the necker and the charm with intricate die cutting.