Packaging - The Skinny Vine
“Flavor that Flatters (Just About Any Figure).”
The client raved about receiving the kits and loved how all elements ended up being within budget, but did not compromise the fun, flirty and flattering brand image.
Skinny Vine was introduced into the market as a low calorie wine that tastes great, but has fewer calories. To help prove this in market and create a buzz, the client wanted to create a kit that would allow sales reps and retail distributors and host their own "Skinny Vine Taste Challenge."
Our goal was to create a kit that would utilize all of the fun, bright colors and provide tools to host a blind tasting for a party of about 30 people.
How it was done
We created reusable blind tasting wine bags that corresponded with brand colors bright colors and created a custom colored-handle corkscrew specifically for this taste challenge. The kit had 11 total elements.