Retail Display - Skyy Vodka
“Bringing America's Cup to Retail.”
Skyy thought the display turned out so great that they wished they had ordered more. Fueled by great feedback from high-end retailers, Skyy felt the Catamarans added a great WOW factor to their retail display campaign.
Skyy needed to come up with a display with considerable stopping power and one that really makes an impression in the market. This program was running in conjunction with the America's Cup being held in San Francisco to support the cup as well as promote the SKYY as a sponsor for Team New Zealand.
To create an affordable piece that had a strong presence in the market. In addition, tie the Catamaran into other POS print materials (neckers, case cards, etc.) that were also a part of the America’s Cup campaign.
How it was done
This project was challenging because we had to come up with a piece that was detailed and had the look and feel of a high impact/high quality POS display while keeping it simple to assemble in store.