Retail Display - Twisted

“A Tailgate Party in the Spirits Aisle”

The Results

The client loved this redesign and was pleasantly surprised with the added pop of having the flashing lights. They ran this display alongside a Twisted print campaign.

Project Challenge

Create an interesting tailgating piece that would appeal to the buyer looking for beverages during a tailgating or sporting celebration.


Build brand awareness by putting wine in the forefront of the buyers mind when looking for beverages for their tailgate. This was IRG's third year running this program for DFV. The client loved the display but was looking to take the RV tailgating concept in a different direction.

How it was done

To add a WOW factor and really make this display stand out in the stores we added flashing break lights to the back of the piece.